You may already realize that you should be using social media to promote your agency, but how do you know if you're making the most of it? To ensure that you're capitalizing on the opportunities offered by social media, I've compiled a list below of how you can leverage it. These techniques aren't just useful to your agency, but can be applied for your clients as well.Read More
Over the course of this past year I've spent much time researching about online marketing, reading many discussions on the benefits of content marketing, blogging, and blog commenting, and how it can positively impact brands. At first I can honestly say I didn't see the value of commenting, with the exception of potential back links to my website. So when I came across an article which spoke of a no-follow rule (which many blogs use to prevent any back links from being published) you can imagine my reluctance. I just didn't see the value.Read More
This is a guest post by Brittany McQuinn (@BrittanyMcQuinn)
I have been incredibly amused by the way people fully and unknowingly perpetuate trends on the social web. If you’re one of the 800 million active users on Facebook, chances are you’ve probably participated in one of these trends yourself. Remember SuperPoke? Compare People? Friend Quiz? Those are just a few of the apps that made it big in the Facebook world in its early and most formative years.Read More
This is a guest post by Ryan Critchett (@RyanCritchett)
The common problem with social media for business is that it takes a long time to break through. In many cases, you'll be engaging for months before you see any huge returns. It's all part of the game. You have to break through the surface. You have to work your way into people's minds and that's going to take an enormous amount of tenacity, hustle and creativity.
First, I'll start off by saying that I jumped head first into a social media strategy over the last year for my iPhone repair company, and I've been able to generate leads locally, and nationwide. I've tapped into an enormous opportunity to reach my customers through Twitter, and I've been ruthlessly taking advantage of it every day. In this post, I want to answer some questions and share some discoveries I've made along the way.
How Much Time Should I Spend?
A huge question in social media that has no standard answer is the time question. Should it be an hour a day? Two? Should you go all out and spend eight hours a day engaging with people?
Here's my solid answer: you should stream and reply to information relevant to the specific services or products your company provides, for at least two hours a day. Do this at the very least, four times weekly. So, the minimum effective engagement time, is four times weekly, for at least two hours a day. I've tried three times weekly, for an hour a day. I've tried randomly selecting times to go engage with people and nothing really hits the spread point like this. If that's too much time for you to spend talking with people on Twitter, or responding to people's posts on Facebook, then simply put, you're not going to get the results you want.
Being effective in social media largely has to do with your level of hustle. Are you willing to put in the multiple hours a week to really make an impact? Are you willing to recognize that engaging with customers, though indirectly marketing, is in fact a great lead generator? Once you make the mental shift into believing in the power of the word of mouth of social media, nothing can stop you. But, what if you can't find people talking? How do you go about that? The easiest strategy I've found so far that continues to work wonderfully for me is simply..
Stream And Reply
You have to find a way to stream conversations about specific keywords in your industry, and reply to all of those conversations. On Twitter, for example, I'm replying all day to the search: iPhone near:"Philadelphia, pa" within:1000mi - And that streams an endless supply of people talking about iPhones. Do they necessarily need their phones repaired? No, and that's the trick. You can't always be trying to sell, you need to focus most of your time on building.
One conversation with someone about the flashlight option on their iPhone, gets me calls two weeks later from someone they told about my services. It's really simple. You're making people remember you by talking to them about something. You don't really have to do any marketing! It just sticks, and if you have something people want, the probability for lead generation is definitely there. But, there also is another element necessary in really gaining some momentum out there. Besides hustle, besides streaming and replying to as many people as you can, you have to..
Implement Some Creativity
Creativity is one of your most powerful weapons. It can help you to truly have the edge over your competitors, and to make a meaningful impact on the audience you're trying to reach. Here's an example. Very recently, I realized that there was a very ubiquitous hashtag being used by iPhone users, #teamiphone. It symbolizes a worldwide team of iPhone users. People who tweet with that hashtag are true iPhone users, willing to represent the awesome piece of technology, and the fact that they're all on a team. Team iPhone! How could I, an iPhone repair company, apply creativity to that situation? Many ways:
- I started responding to tweets with the word iPhone in them, using the #teamiphone hashtag at the end to let people know I'm a part of their team.
- I created a hashtag of my own, that signifies the fact that I repair iPhones FOR TEAM iPHONE! The hashtag is simply: #teamiphonerepair.
- I've created a video series to entertain and connect with the iPhone user base, that talks about broken iPhones we worked on, and the story behind how they broke! It's brand new, but is definitely turning some heads and building a ton of trust
Here's one of our latest:
The Most Important Identification
I don't claim to know everything about social media. I'm no expert. I'm just someone who understands people, what makes them comfortable, and how to influence their buying decisions through social platforms. I can tell you that the most important identification I've made thus far has been that without the hustle to engage at the minimum effective level, and the creativity to truly breakthrough and entertain while spreading awareness, you'll get lost in the sea of noise that is social media for business.
Hustle and creativity are the key words. You can't be tech savvy, and do well in social media. It's going to take an immersion in trying to make this work, a lot of passion, and putting in more hours than the next guy. That's how you win.
Guest Post: Ryan Critchett (@RyanCritchett) is a serial entrepreneur in progress, an avid meditator, a running junkie and the owner of RMCtech, (@RMCtech), a tech repair company specializing in iPhone repair, and iPhone App Development.
This is a guest post by Jeff Roach (@JeffRoach)
When you walk into a room full of people, what’s the first thing you do? For myself, my goal is to find people I might know and just say hello. Yet, when it comes to social media, most businesses still don’t see social networks as a place to socialize but as mediums to broadcast, which is a very big and costly mistake. Some businesses even forget that social is about connecting with people. Many, determined to continue operating as they always have, shove their ad messages through social mediums that eventually end up detesting them.
So how can businesses avoid making the costly mistakes mentioned above? Here are two key principles to starting off right:
In the Beginning: Focus
If you’re new to social media, focus on one network and only pay attention to it for a little while. For example, Twitter is my favorite and where I’ve learned and continue to socialize with the most enjoyment. Try Google+, Linkedin, Twitter or even Facebook and get to know that one platform really well before you branch out.
Then, discover ways to reach those people and access the information you need on that one network before expanding to the others. If you try to learn all the social media platforms at once it can lead to frustration at some stage.
Those of us who've found a way to enjoy being online, while having success in growing our careers, have discovered friends and mentors to learn with. At Sociallogical (Disclaimer: I am the co-founder of Sociallogical), we've designed online courses which are based on this very concept of mentorship and learning from a small group that you can trust and grow with.
Learn to Listen First
Don’t worry about what to say. Instead, pay attention to what others say and connect with those people you want to get to know better. That’s the most important thing to do in the beginning and always.
Observe the lingo, the method of sharing and the type of content shared by those who YOU are drawn to and you’ll learn what others are likely drawn to.
A lot of this advice may sound familiar. And it should - it’s the advice your siblings, parents, and friends gave you when you were growing up. Nobody gets social media in the beginning and we need to relax and enjoy the learning process or it will always feel like work.
Note from Dave:
We are being overloaded with social tools, networks, content, tweets and updates. It's becoming the "white noise" in the background of what really matters, which are the conversations being had about our brand, our competitors, and our customers. We need to always remember these two basic principles that Jeff has shared with us and remember that the essence of being social is to listen, learn, and engage with others.
Where do you feel the focus should be placed when starting off in social business?
Guest post: Jeff Roach (@JeffRoach) is a strategic connector for businesses and is the founder of Sociallogical,, a consulting company that educates social-media-inclined business owners on strategic online connectivity tools and practices.